A DEVELOPMENT AGENCY FOR THE RIDING INDUSTRY

The First Track Lab was born from our years of experience developing snowboards, skis, wakeboards and kitesurfs. We aspire to translate ideas & dreams into reality from our unique facility in Verbier, Switzerland. Able to produce all kind of prototypes within hours, making innovation fast and affordable for any brand, we run your R&D, handle your production, support your marketing and much more.

SIMPLIFIED R&D PROCESS

Developing a truly innovative product is often an expansive and long-lasting crusade. Investment in molds is usually required from the prototyping phase and brands have to take a risky bet on their ideas. The time to produce these molds is also a major constraint and when the production finally happens, back and forth start between the production site and the testing site. Here again, expansive, time consuming and not ideal for the CO2 footprint. 

At the First Track Lab, our mission is to simplify this process and make innovation in the riding sports affordable, fast and flexible. Our lab has been entirely designed to build prototypes without mold and the testing areas are basically next door. 

https://www.firsttracklab.com

Seb Jam

“A bad day in the mountain is still better than a good day working.”