For the next 18 Years, the 4 actor of the domain will work in peace together and are also thinking about a possible fusion.

An agreement was signed by all the companies to renew the ski slopes of the 4 Valleys.

The Verbier 4 Valley domain is safe !

The domain of the 4 Valleys will exist for the next 18 years. An agreement has just been signed this way by all the partner. They also made a commitment to reenforce their collaboration and a possible fusion is on his way.

Verbier, Nendaz, Veysonnaz and Thyon broke the original pact since Téléveysonnaz had denounced the agreement of the 4 Valleys. Jean-Marie Fournier, director of Téléveysonnaz, obtained a financial compensation. The projects which emerged during the time of the negotiations will stay in a virtual state. Name such as “Verbier Grand Ski” or ” Espace Mont-fort ” will disappear of the grid.

Jean-Pierre Morand, president of Téléverbier is happy to see the doubt about the future over. Even if the bad publicity of this adventure will have a impact on the Winter 2015 success, particularly for the tour operators reservations.

The amendment, added to the agreement of 2006, leaves open the possibilities of a merge, even a fusion between domains. The partners made a commitment by this agreement to strengthen their collaboration. The discussions will continue these next months from this perspective. The agreement of 4 Valleys had been denounced by Téléveysonnaz in December, 2012 with effect on June 30th, 2014. The mediation was led by the member of the Council of State Jacques Melly.
This final decision of the actor of this adventure will please the public and the Freeride addict, the fantastic domain of the 4 valley will be safe and we will still access the Backside Montfort, the white diamond of the ski resort.

The only loser in this story are the company themselves who made public this conflict. The world followed this strange children fight and tourists as well as Tour Operator had the time to reserve their holiday somewhere else, long time before the companies realized the bad advertisement they did.

The compensation offered to Téléveysonnaz will be a wisp of straw compared to the loss of touristic influence they will notice next winter, armless, as a consequence of their stupidity.

The Chronicle of the Verbier 4 valley will be long remembered as the worse marketing action ever done in a ski resort. Not bad for one the largest ski domain in the world.

 

Seb Jam

“A bad day in the mountain is still better than a good day working.”