THERE IS ALWAYS ORDER, EVEN IN THE MIDDLE OF CHAOS.
SteelCraft is a watch brand base in Lausanne, as all the Swiss watch company, he respect the legendary reputation of the Swiss made. I met the funder Julien Mottaz in 2012 who propose me to represent them as a Snowboarder. We share the same view of how a partnership should be….Here are the word of Julien Mottaz :
Solid but not stolid, Steelcraft was born in 2009 andis resolutely and naturally elegant rather thansophisticated.On the pop side of life rather than on that elitistintelligentsia. More real life rodeo than « dressage ». It’s not a motto, just the way we are.If glamour and impertinence are like the yin and the yangof our first collections, workmanship and steel remainthe key words of our products. The creative energiesreleased by « Velvet » and « Pulp »(our own in-house original design) dig unfailingly infounding states of mind like Pleasure (PM) andAction (AM).Pure emotions that, like raw materials, summon sensesjust as much as fantasies.